How to be self employed? I have been in two minds how to address my new self employed situation in this blog. It is hard calling yourself ‘self employed’ if you are not initially making loads of hard cash! Your friends and family may naturally ask the question, “when are you going to start making money?”, and it’s hard to explain that for the last 6 months you have been setting up a business, and the next 6 months the plan is to start ‘hoping’ that the ‘great idea’ you had, results in actual, real money.
At the moment, I am like an artist who’s painted a picture – but no one has seen it; a gardener who has landscaped his back lawn – but in secret; or a chef who has invented a new recipe, but no one has had the pleasure of tasting it…
So how to be self employed? This is really the problem of creating a business that is not actually tangible enough to easily describe to non ‘self starter’ people. It is easy to open a retail shop and sell products, you would hope that everyone would understand how you make a profit. It is easy if you decide to design a new product that could be sold in that shop – again most people would get the basics of how you would end up making money. But – if you were to design and build a website that was hoping to bring the retail community – shop keeper to product designer – together online, watch out for the look you get. This look equals, “But when and how do you make money from that!”
This is kind of the principle behind Startacus, the new platform that TheEmployable have been building for the last 6 months. Building ‘community’ websites can be a challenge, and it has been quite hard pigeon-holing what we have been doing. You build ‘community’ sites with the belief that the community that you are targeting is out there – but the next step is getting them on your site and not someone elses!
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