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Wackiest UK job titles survey reveals job opportunity for Jedi!

Ever wanted to be a Jedi, Wizard or Ninja? Ever dreamed as a kid of being the next big Super Hero?! 

Well, according to research from job search website Adzuna, you can! Across the UK, Employers are using ‘off the wall’ job titles and buzzwords like Wizard, Guru and Ninja to stand out from the crowd when advertising jobs…

The survey analysed over 500,000 UK job ads in the month of March 2012. In addition to revealing overused words such as “innovative”, “results-oriented” and “track record”, the analysis also shows a new wave of language being used by companies in the UK to lure in industry specialists and top talent.

There are currently 596 UK employers looking for “Gurus”, over 70 “Ninjas” in hot demand and even one
employer looking for a “Jedi”. Tech giants Google, Apple and Facebook appear to be leading the charge on these new stylistic superlatives, with more than 100 job ads from these companies making our top 10 wacky list, while restaurant chain Nando’s only accepts candidates of “Legendary” status.“Rockstars” and “Overlords” are paid on average £50,000 p.a, double average earnings, while “Superheros” and “Wizards” earn slightly more mortal salaries of £29 and £31k, much closer to the national average.

The repeated use of generic, clichéd buzzwords reduces employers’ chances of finding top candidates and leads to ‘ad blindness’ amongst candidates who see every ad as the same. UK companies – and their HR professionals – could be doing much more to attract the brightest and most relevant candidates with more creative and better targeted job advertisements.

Doug Monro, Co-Founder of Adzuna, said “Because we list nearly every UK job ad in our search engine, we have a great overview of the language employers are using in their ads in the UK. It’s quite remarkable how many UK companies are determined to find the same thing:  ‘passionate, motivated, proactive communicators who are enthusiastic, organised and have a dynamic track record of creativity and innovation’. Advertisers who can strike a vein of originality with their prose can definitely stand out from the noise in such a competitive job market.”

Check out the wackiest buzzwords board below and perhaps you can be a Guru or Super Hero after all!!

The Top 10 Wackiest Buzzwords

Buzzword
Number of jobs
Average Salary
Guru
596
£45,860
Ninja
71
£44,237
Rockstar
67
£51,230
Super Hero
66
£29,090
Wizard
64
£31,858
Legend
23
£33,391
Supremo
8
£49,010
Boffin
4
£45,902
Overlord
1
£50,201
Jedi
1
£49,010

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