If you run a business from home that is beginning to become a success, why not consider starting up a self-run business to give your new venture a more professional edge. The thought of starting a business away from home may seem like a costly option, but investing your money in an office will help to improve the look of your business and will help attract potential new clients.
If you’re business has been generating a healthy profit from home, it’s more than likely that this will be reflected when you have a property to run your business from.
Here are some top tips on starting up a self-run business:
Becoming an Entrepreneur
If it’s already proven that your business strategy works, why not set up a micro sized business to test the market. Even if you’re willing to take the risk, setting up your business alone can be daunting, so only take on what you can manage. A relatively small office and limited staff will give you the freedom to work on your own without large overheads and many staff to handle.
Define your Target Audience
You may think you know who your target audience is, but looking over your past sales figures may help to determine who your products and services are targeted towards. If you know a specific target audience is buying your existing products, you can then adapt the range in order to increase your sales.
Promoting your Business Venture
Find a unique selling point for what you do and the service you provide and publicize this to the best of your ability. Writing a professional press release to be sent to relevant media publications such as newspapers and magazines is a good way to target your audience. Press releases are usually free to distribute and will increase your brand awareness which is very important for new businesses.
Using Social Media
Adding your new company information to social networking sites such as Facebook and Twitter is also a cost-effective way of promoting your products and services. These sites are free and will offer to distribute advertisements for you across other sites.
Seeking Financial Advice
Before you go out and invest in offices and equipment you might need, why not seek financial advice. Some business help centres may offer grants or even free advice for business start ups and this will help you to make important choices and decisions. Creating a business plan and attending workshops will help you to focus on areas that may need improving, in order for your business to grow in the future.
If you are setting up a new business venture, letting a property may be your best option as it doesn’t tie up too much of your budget and can be a failsafe option if everything doesn’t work out for you. Renting is also a good way to save on maintenance costs and will allow you to save up for your own premises in the future.
This article was written by Official Space, the UK’s favourite Office Space website. Contact the experts at www.officialspace.co.uk for more information.
This was a guest post for TheEmployable