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Career Advice

Social Media; the New Reckoning of Recruitment

Social Media; the New Reckoning of Recruitment…

Worth billions of pounds worldwide; infringing evermore upon the everyday world, social media is getting more and more powerful with new consequences being sought and exposed with every continuing day.
Whereas once social media networks were used primarily as a tool to communicate with lost friends, the world beyond our computer screens has and is beginning to have a greater effect not only on our everyday lives, but also our careers.

Although the advent of networking sites such as LinkedIn, where business-like minds unite on a career based level, you may well be surprised as to what influence social sites such as Facebook and Twitter have upon your work prospects.
In a survey interviewing three hundred employers about their screening processes, it was found that at least 91% had used social networking as a form of screening potential staff; bad news for anyone who openly leaves their Facebook open to strangers (this can be changed in privacy settings).

Interestingly it was found that 76% of employers used Facebook, 53% used Twitter and a remaining 48% stated that they screened using LinkedIn, a curious statistic considering that LinkedIn is considered the professional platform. Though there are good resources for staffing such as recruitment solutions from CIPHR, screening via the internet can be a short term solution to a staffing problem

Out of the 91% who claimed that they used social networking during the screening process (though, this figure is probably now higher after the employers took part in the survey), 61% of that claimed that they had actually rejected people on the basis of what they had found on social networking websites.
It is therefore time to look a little further into this and find out just why these employers rejected applicants after viewing their social networking pages:

It is interesting to consider therefore, that out of all the reasons given for rejecting an applicant is that lies about qualifications should come out on top. Not only should a person never lie on their application, but to leave these lies exposed on something so much as a Facebook page is a little if not entirely stupid.
However, the news isn’t all doom and gloom as not everyone treats their Facebook and Twitter accounts like a playground. In fact, out of the 300 employers, 68% say that they have actually hired an applicant on the basis of what they saw on their social networking pages. The reasons for are as follows:

 

 

Not only is the reasoning of acceptance and rejection interesting to read, but too is the timing in which employers screen their applicants.

Interestingly, 47% of employers would view an applicant’s social networking page only minutes after receiving their application. Also, another 27% of employers would view a page after an initial conversation with the applicant and 15% after a detailed conversation.
Crucially however, 4% of employers would check a person’s site only moments before making an offer; a make or break situation for anyone within reach of attaining a job though cruelly, they would have no knowledge of this judgement.
Considering however, all of the indicated reasons of why applicants were rejected; all of them could be easily avoided either by making private their profile’s or by simply keeping their views, pictures and judgments to themselves.

This was a guest post for TheEmployable

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