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The Google Job Experiment

The Google Job Experiment…

A few weeks ago  we looked at the CraigList experiment, Eric Auld’s experience after adding a false ‘average job’ to the classified US jobs board Craiglist. Then we looked at Andrew Horner, who created the reverse job application to find a job…

Now TheEmployable shares with you the Google Job Experiment that bagged Alex Brownstein a new role and only cost him $6 along the way. The story goes that Brownstein, back in May 2010, aged 29 at the time, decided that we would like to work for a leading New York Ad Agency. But how?

Well, rather bizarrely after Googling himself (as you do) and realising that there were no ads that popped up due to his name search he worked out that perhaps his next future employers may also not have adverts associated with their names.

(I rather embarrassing checked my own name in Google  and no such ads have appeared as yet!)

After buying up  Google ads based on 5 Creative Director names, a combined $6 was spent before 4 of the 5 Directors had searched for themselves and came up against a direct calling card to employ Brownstein. 4 Interviews and 2 job offers later, and Brownstein had bagged himself a top new job.

Again, like the Craiglist Experiment and the Reverse Job Application, this approach is definitely not for everyone, but perhaps these exploits can get you thinking about how innovative you are being in your own job search.


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