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50% of Britons turn to social networks to find work

50% of Britons turn to social networks to find work

A new survey from social job search engine Adzuna.co.uk reveals that more than half of UK jobseekers are now using social networks as part of the job hunting process. With 2.5 million out of work and youth unemployment at a record high, Britons are turning to social networks such as Facebook, Linkedin and Twitter to get hired with a little help from their friends.

The survey, conducted in Q4 2012, shows the beginning of a ‘Social Job Search Revolution’, with over 1 million job seekers in Britain now social-mediausing social networks to find work.

Key Findings:

  • The average British adult is connected to 300 relevant, open job vacancies through their first and second degree connections on social network
  • Over 90% of large UK employers are now using social media to find staff. Big companies such as Google, Amazon & eBay have been leveraging social media to find staff for some time now, but the last 12 months has seen an explosion in the number of “non-tech” companies using social media to find staff. Companies such as AstraZeneca, Saatchi and Saatchi and hotel chain Hilton have all launched Facebook groups to increase the rate of job referrals for potential candidates. Marriott International even created a Facebook game to help fill vacancies in 2011.
  • While Linkedin is generally seen as “the” place to go for professional networking, job seekers in the UK would rather leverage their Facebook (43%) than Linkedin (22%) networks to find their dream job.
  • Men and women are equally likely to leverage their professional and personal social networks to start a new career, with 55% of women turning to Facebook and 58% of men preferring to use LinkedIn.
  • 32% of Southerners favour Linkedin for job advice and help, whereas Northerners using social networks tend to start their job search on Facebook. 58% of active social job seekers in Scotland use Facebook as their first port of call in the job hunting process compared to only 34% of Londoners.
  • Retail, Design & IT professionals top the charts for the most social jobseekers. 33% of people surveyed in these industries claimed to have used social networks to land their dream job. Domestic, Maintenance and Legal job sectors are the least social jobseekers with less than 5% of people working in these industries choosing to use sites like Facebook or Linkedin to find work.
  • Surprisingly, when it comes to concerns about privacy during job search, only 1 in 8 of those surveyed registered any worry at all.

Adzuna Co-Founder Andrew Hunter says “It’s clear that the way in which people look for work has changed dramatically in the last 2-3 years and it’s hugely exciting to witness how social media has quickly become an integral part of the job hunting process. The rate at which British job hunters have been registering for our social job hunting tool ‘Adzuna Connect’ has been staggering in the last 6 months, suggesting that 2013 looks set to be the year where job seekers fully embrace social networks to find their dream job.”

The UK’s Biggest Networkers

Region % of respondents who’ve been hired with a little help from their friends
London 16.50%
South East England 15.30%
North West England 14.00%
South West England 11.40%
Yorkshire and Humberside 10.20%
West Midlands 8.90%
Scotland 7.20%
Wales 5.10%
East Midlands 4.70%
Eastern England 3.40%
North East England 2.50%

The Most Social Sectors for Job Hunting

Job Sector % of respondents that use social networks to find work
Retail 13%
Creative & Design 11%
Accounting and Finance 9%
IT 8%
PR, Advertising & Marketing 8%

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