“ So then, what do you know about us….”
At most interviews I have ever been involved in, either as the interviewer or the interviewee, this question generally features at some point. It is virtually a given that it will be asked. Which is why it always puzzles me why people don’t always pay attention to it in their interview preparation. Being involved in commercial recruitment meant I heard interview feedback from both candidates and clients on this on a daily basis.
Clients were often shocked at the blatant lack of knowledge about their business whilst candidates came up with excuses to me about why they had not read any of the company information I had provided for them. And there really were never any valid excuses. This question should always be answered easily and answered well.To help make sure that you answer this question well at your next interview, we have put together our Top Tips for Researching a Company.
Check the Company’s Website
Most companies these days have a website. The “About us” section will usually give you a bit of general background information about the company and its’ history. There may also be bios of the directors and management team. The company’s products and services will generally be featured, and there may be testimonials from satisfied clients and customers. The site may also feature a “News” section, which if up to date can be particularly useful. New product development, managerial changes, press releases, awards etc. will generally feature here and this information is all invaluable for you when learning about the company.
Use Google News
Not all companies will update the news section of their website, if they even have one. Using Google News to search on any articles relating to the company as, if there has been an achievement or some event of note for the company, it will most likely have been given some press coverage. Using google will also help you find out about the company’s current performance, its’ reputation and where it is heading – something that you may not always find on the official sources of information, particularly on its’ own website.
Check out page 2 for more handy tips…
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