If you’re like most people, you probably haven’t given much thought to your personal brand—but that’s what you need to do if you want to succeed in your job search.

“Personal brand” is a fancy of way of saying how you portray yourself; it’s a professional way to tell hiring managers who you are and what you do. As a job seeker, it’s important to build a strong, cohesive personal brand to stand out from the crowd.

One of the best ways to build your personal brand is surprisingly simple: start with a personal logo. Here are a few things personal logos can do for you:

Showcase specific traits or skills

A picture is worth a thousand words, so attaching a symbol to your name goes a long way toward telling people about yourself. You can use this symbol to illustrate specific traits of your character or specific job skills.

For instance, angular shapes and vibrant colors can show off your energetic personality. An illustrated cartoon of yourself reminds people what you look like. Or you can portray specific job skills with relevant icons, like a computer for a web designer.

Make you more memorable

People often struggle to put names and faces together, especially if they’re constantly meeting and interviewing new candidates. But since most applicants won’t take the time to create a personal logo, your symbol will be very unique.

You can help the hiring manager associate your logo with your application by putting it on all of your materials, from your resume to your business cards. This will reinforce the image in their heads long before—and after—they meet you in person.

Prepare you for a freelance career

You may want to work for other companies for the duration of your career. But if you’ve dreamed about freelancing, a personal logo can help you get started.

A personal logo gives you a head start at creating a strong identity for your freelance brand and gives you a point from which to expand on your new company’s identity. Plus it creates a professional look to help you win your first few clients’ trust.

Ready to learn how to create your own personal logo? This step-by-step guide from Company Folders will walk you through the process from start to finish.