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Career Advice

Planning Ahead When You’re Thinking of Starting a Business

Starting a business is exciting, and often anxiety-inducing, sometimes in equal measures. These are natural feelings though, and if it’s something that you’re going through, it’s likely a topic that you’ve thought about in a fair amount of depth. However, it is important that you cover all of your bases and thoroughly ensure that you’re as prepared as you can be.

There are obvious considerations to make, and these might have been what occupies a large portion of your planning time. The slightly less obvious factors might not get nearly enough attention, leading you to struggle with them when your business actually gets going. You’ll have enough to worry about when your business gets going without such concerns getting in your way, so it’s best to think about them now and then get yourself in a position to hit the ground running.  

Don’t Forget About Marketing

If you’re starting a business, you’re likely well aware of how important marketing will be in ensuring that you get the word out there to your prospective customers about what you’re offering them. However, this is something that very much has to start sooner rather than later, as you want to give yourself as much time as possible in which you can be making money. Therefore, it’s a good idea to start thinking about potential marketing strategies right away, and even putting some into action if you have yet to do so – even before you open as you can use your opening as a marketing opportunity.

You have a myriad of options available to you. Social media will likely be your first choice due to its low-cost and how easy it can be to establish yourself and start getting your message out there to a wide audience. Online ads are also a good place to start, as your dedicated social media pages might lack followers to start with. Alternatively, you could enlist the help of companies such as Tatango to push text message campaigns that can grab the attention of those who might not be accessible through your online marketing. 

Your Staff and the Space They Work In

Maybe at first, you’re thinking of keeping your business relatively low-key. If so, you might be thinking about keeping operations to a minimum, maybe just with yourself and a few employees. Depending on what form your business takes, you and your staff might occupy an office or place of business that is serving as your base of operations. This is a cost in itself, and if the service you provide is not a physical one and not one that requires such a space, there might be an alternative available.

One alternative is allowing your employees to work from home, meeting and discussing matters with them through online communication channels. 

Not only does this save money on building expenses, but it also means that your employees get a more flexible work/life balance, something they’ll likely appreciate about their role with you. Of course, this might be temporary and you might wish to move into a place later, but to start with, it might be in your best interests.


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