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Career Advice

Tips for Starting a Career in Real Estate

Real estate can be a very lucrative and fulfilling form of employment. Getting started in such a competitive business isn’t easy though. Besides getting licensed and finding a place to intern to continue your training, there’s a lot more to building a successful real estate career. In this post, we’ll look at some tips for becoming successful as you’re just starting out on your path as a real estate agent.

Get Licensed and Position Yourself For Success
It’s pretty much common knowledge that you have to be licensed to sell real estate, but what you may not know is that you have to be licensed in each state that you want to sell in. It’s a good idea to just stick with your home state, or the state you reside in and plan on selling in, rather than trying for multiple licenses.

There’s also a difference based on the type of real estate you’re trying to sell. Getting licensed is the first real step to starting your real estate career.

Once you’ve gotten your license, you can begin taking steps to help yourself succeed. Finding a brokerage to work for is the next and most logical step to furthering your career and positioning yourself for success.

Even if your goal is to start your own real estate agency, working with a respected brokerage is an important part of building your reputation as a real estate agent and learning how to network in the community that you’ll be selling in. You’ll also want to join the national association of realtors so that you’re in the loop on changes in the marketplace as well as realtor certifications and other trends.

Learn How to Market to Your Potential Customers
There are two secrets to marketing yourself as a new real estate agent that are good to know. The first is understanding your customer base and the properties that are available to sell. After all, a median income customer base is likely not interested in luxury homes that cost millions of dollars.

What your customers are interested in is easy enough to figure out. You can watch the sales of existing homes and look for the patterns that appear. Networking with other agents and continuing your training with a brokerage is also helpful in this regard.

When it comes to trying to sell yourself to your customers when you first start out, simple is often the best method. Using things like postcards and other mailings to spread the word about your services and homes you’re currently showing is a much more cost-effective option than other marketing efforts.

Continue to Educate Yourself
The real estate market is constantly evolving. Knowing how to sell a home and sell yourself is important but so is constantly learning new things to stay up to date with the market. You can’t build your own real estate business if you stay behind market trends and what buyers want in their homes.

Whether folks are searching for tiny homes or rental properties, mansions, or one-bedroom studios, being up-to-date is the most important thing to do as a realtor.

Keep these tips in mind and you’ll be well on your way to starting your career as a successful realtor.


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